Brand ID, print, website
Fairtrade Records
The idea behind Fairtrade Records is that any artist is given
the opportunity to be heard. A central website brings artists
together in one online community, giving them chance to promote
themselves as well as access marketing resources.
Rubbaglove created the website, using a Flash-based intro and a
Content Management System. We created a strong and distinctive
brand identity that features a freehand logo to symbolise freedom
of artistic expression and individual texture patterns to
demonstrate how diverse songwriters and musicians can work together
to grow artistically.
