Parellels provide award-winning
virtualization solutions, including both desktop solutions and
enterprise-wide virtual desktop infrastructure. Rubbaglove created
the campaign to launch Parallels Desktop 4.0 which included press
ads, eDMs as well as targeted media planning.
Using our expertise in creative media planning, we also identified a unique opportunity for Parallels to take advantage of. Working closely withTechworld.com, we created a popular virtualization knowledge centre on Techworld.com, which Parallels could both sponsor and contribute to, and through which traffic could be directed to Parallel's own website via attention-grabbing banner ads.